We worked with the ACLU to create the DEMAND YOUR DOTRIGHTS social marketing campaign focused on taking action to protect digital privacy rights. This campaign encouraged both advocacy and personal behavior change.

The DEMAND YOUR DOTRIGHTS campaign developed for the ACLU alerts consumers to absence of constitutional protections for their digital privacy. The campaign raises awareness and invokes the belief that everyone-consumers, businesses and policy makers must take action to protect our civil rights in a digital world.