We are working closely with the Delaware Healthy Mother and Infant Consortium to reduce the state’s infant mortality rate. The LONG LIVE DREAMS social marketing campaign promotes safe sleep behavior, and new norms about infant care.

The Delaware Safe Sleep campaign is one of several topical campaigns embedded in the work of the DE Thrives project and has been separately promoted via social media. Within the DE Thrives website, The Safe Sleep pages are highly trafficked, and are one of multiple channels that are sharing safe sleep know-how throughout Delaware as part of an integrated campaign to reduce the infant mortality rate under the banner of “Long Live Dreams.” Aside from online promotions, the “Long Live Dreams” campaign spanned offline media including transit, billboards, TV and radio placements.