Working closely with Nemours Health and Prevention Services, our multi-year KIDS CAN’T DO IT ALONE social marketing campaign reduced DE’s childhood obesity rate by over 30%. It engaged adults and kids to enable, and live, healthy lifestyles.
NEMOURS HEALTH AND PREVENTION SERVICES led the Campaign to Make Delaware’s Kids the Healthiest in the Nation. The 5 year social marketing campaign paired outreach to gatekeepers, a pirate-themed campaign for kids promoting the 5-2-1 ALMOST NONE healthy lifestyle and grassroots action to change social determinants. Within 4 years, the upward obesity trend was turned around.