Working with the U. of Iowa, our three year AVOID THE STORK social marketing campaign dropped the State’s unplanned pregnancy rate by over 30%. Stork focused on behavior change, and employed mass, social and Web media.
The AVOID THE STORK™ campaign integrates health behavior change science with a bold digital and community-based social marketing campaign. It’s reducing soaring unintended pregnancy rates. From a 7 foot stork, to TV and other mass media, and a digital and social media campaign “STORK” engages women and men throughout Iowa.