We built an online bike safety video game and mobile app, plus Web and classroom experience tools to help young children master bike safety behavior. Led by a set of playful SAFETY CHAMPS characters, safety becomes fun.

The A.I. duPont Children’s Hospital’s injury prevention group, funded by Kohl’s Cares Foundation, chose Worldways Social Marketing to design and build an interactive game with offline classroom education components to teach young children about bicycle safety. We developed a game concept, a theme and a set of characters to be the spokespeople of the bicycle safety information.