Youth call it big money, the large $$ payout from tribal Minor’s Trusts on their 18th birthday. Few save it. With First Nations, we created the MY BIG MONEY social marketing campaign and digital game to promote savings behavior.

First Nations Development Institute has launched an initiative dedicated to teaching Native American youth receiving Minor’s Trust payments how to manage their “Big Money.” We worked with First Nations Development Institute to concept the My Green campaign, consisting of branded educational pieces, resources, the My Big Money website, targeted social media communications and the creation of an interactive conditional logic game, to support financial education.