Whether  you consider it a blessing or a curse, the written word has truly transformed thanks to technology. Instead of even using words, in fact, many would rather use emoji. Smartphone users are giving increasing weight and a variety of contextual meanings to these simple digital images, which range from sassy dancing girls to mythical unicorns. Emoji have even inserted themselves into our most intimate encounters. ??

Yes, we’re talking sex.

According to Match.com’s annual Singles in America Survey — which polled 5,675 (non-Match using) singles whose demographics were representative of the national population according to the U.S. Census — people who have more sex, tend to use emoji more. Specifically, 54% of emoji users had sex in 2014 compared to 31% of singles who did not. This intercondomsects uniquely with the condom company, Durex’s launch of a social media campaign last month “…to create the first official safe-sex emoji”, which asked social media users to use #condomemoji in honor of promoting safe sex for World AIDS Day.

Through conducting their own research, Durex said in a statement some 80% of 16 to 25 year olds find it easier to express themselves with emoji. Some 84% said they felt more comfortable using icons when talking about sex, Durex added.

If this truly is the new way in which our communication is (de)evolving, then perhaps this push to introduce a condom between an eggplant and conch shell or peach is a smart induction into the emoji lexicon.

Do you think tapping into the emoji to address a public health issue is a sound idea? Let us know your thoughts!