On my way to the farmer’s market this weekend, I spotted this great public health and safety message:
“Honk if you love Jesus. Text while driving if you want to meet him.”
On the one hand, it was a sad reminder that texting while driving is now responsible for as many driving deaths as alcohol. On the other, it was a happy reminder of the power of faith-based organizations to be powerful partners in marketing social impact. Over the years, I have had the opportunity to work with clergy across the United States standing up to some of our most challenging public health crises-like racial and ethnic disparities in health, and emergency preparedness in our poorest and most vulnerable communities. From the South Bronx, to Atlanta, to San Jose, I have figuratively-and literally in the case of Rev. Joe Albert Bush-watched clergy preach the gospel of health justice and use the power of their spiritual leadership to motivate healthy change in people and communities. They are amazing allies, with power of amazing grace at their sides. The next time you have a social solution that needs marketing, make it a point to check in with the clergy that surrounds you. It will certainly help your program…and maybe do a little something for your soul at the same time.