For many, childhood is a time of wonder, safety and possibility. But for many others, childhood does not offer these advantages. It is just the opposite. Childhood is a time of grave threat, of oppression, even of slave labor. GoodWeave is on a mission to end that, and we all can help.

While attending the Opportunity Collaboration, I met Nina Smith, the Executive Director of GoodWeave USA and was enlightened by her deep insights, practical experience and commitment to this most serious and urgent cause. I began by gaining benefit of her thoughts about fair trade and supply chain transparency. I ended up with much greater consciousness about child labor and what can be done.

The handmade rug industry has one of the highest child labor rates in the world. Per its Website, when GoodWeave was founded in 1994, there were one million children – many kidnapped or trafficked – working in this industry in South Asia. GoodWeave’s efforts have helped bring child labor in the rug industry down by an astounding 75 percent.

One part of what GoodWeave does is based on a simple but powerful insight- most consumers don’t realize that they are sponsoring child labor with their purchases. GoodWeave is raising consumer awareness, as well as that of designers, retailers and the media about child labor. GoodWeave is certifying products, and promoting them. These actions are helping to shape the way that rugs are made.

I encourage you to learn more about GoodWeave’s One in a Million campaign. It is designed to raise awareness of the child labor epidemic in the handmade rug industry and inspire consumers to take action. The campaign invites us all to become one of the millions of concerned citizens doing their part.

Visit GoodWeave at and take the One in a Million campaign survey to earn a chance to win a GoodWeave certified rug.  And of course, donate to the One in a Million campaign – every dollar makes a difference.

I think it is time we all know who is making the things we purchase and the impact our purchase is having on the world. What do you think?